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Research
2022
Research Summary
When conducting user research for ProTailor App, I made sure to keep my ideal end-users front and center with a combination of quantitative and qualitative research techniques. I followed modern UX research standards that empathize with the needs of my end-users to discover common problems areas for professional tailor's when conducting business with the public. Feedback from my research helped me to challenge my own false consensus bias as a tailor myself and enlightened the greater possibility for solutions to support this unique professional demographic. After successfully defining the topmost pressing pain points for professional tailors from user interviews and surveys, the ideation phase established effective design solutions that allow users to connect with and maintain business relationships effectively. Both apps were designed from research gained from professional tailors.
"Empathizing helps designers to look deeper into situations in a way that helps them to think and create solutions for problems." Source
Persona | Tailor
VICTORIA LEE
AGE: 32
Occupation: Freelance Tailor
Location: New York City
INCOME: $85,000
STATUS: SINGLE
Education: Bachelors - Fashion Design
Victoria Lee is a freelance set tailor residing in the New York neighborhood of Chinatown. Lee works ten months out of each year and travels internationally for two. She is passionate about her career and values the flexible schedule it provides her. As rents in her community have increased, she's looking to grow her business with an online platform where she can promote her services.
Frustrations
• Locating verified clients
• Receiving on-time payments
Goals
• To grow her business
• To advertise her service
How Might We
How might we develop a mobile app as a platform suited for busy consumers who want to quickly and efficiently alter, customize or repair their favorite garments?
User Journey Map
My goal when developing the user journey map from our tailor user's point of view was to empathize more fully with their professional experience with public clients in order to define a happy path from the beginning to the end of our user's journey. By recognizing opportunities along the user's journey I was successful at identifying areas for increased accessibility, easy-to-understand navigation, and effective functionality.
Learning from Victoria's journey
My goal when developing the user journey map from our tailor user's point of view was to empathize more fully with their professional experience with public clients in order to define a happy path from the beginning to the end of our user's journey. By recognizing opportunities along the user's journey I was successful at identifying areas for increased accessibility, easy-to-understand navigation, and effective functionality.
Anissa Grant
AGE: 29
Occupation: Journalist
Location: New York City
INCOME: $185,000
STATUS: SINGLE
Education: Masters - Journalism
Anissa works as an editor for a top media company in NYC. Her job requires her to attend high-profile celebrity events a few times per year where she is required to wear luxury formal wear. Because she's often on camera, she needs her clothes to fit perfectly. She's looking for a service that can help alter her garments in whichever city she working to make her look her best.
Frustrations
• Finding clothing that fits perfectly
• Locating a trusted local tailor
Goals
Persona | Client
• To look her best when on assignment for work
• To build a professional relationship with a local tailor
Learning from Victoria's journey
My goal when developing the user journey map from our tailor user's point of view was to empathize more fully with their professional experience with public clients in order to define a happy path from the beginning to the end of our user's journey. By recognizing opportunities along the user's journey I was successful at identifying areas for increased accessibility, easy-to-understand navigation, and effective functionality.
User Interviews
Idiate
Test
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